This cluster is about the moment SEO stops being “optimization” and becomes platform architecture.

Typical failure modes

  • Crawl budget waste (facets/parameters/pagination traps)
  • Rendering/indexation gaps in modern stacks
  • Core Web Vitals regressions after redesigns
  • Authority flow broken by internal linking topology and template changes

How I work with teams here

Most engagements start with a Platform Intelligence Audit to identify which structural patterns are already degrading crawl efficiency, performance stability, or indexation coverage, and which changes will restore stability without creating new regressions.

Start with

Next step

If organic acquisition is revenue-critical and performance or indexation is volatile, start with a Platform Intelligence Audit or get in touch.