This cluster is about failure modes: migrations, redesigns, and architectural changes that are “technically successful” but collapse organic visibility and revenue.

Typical failure modes

  • Redirect mapping that “works” but breaks hierarchy and authority flow
  • Redirect chain accumulation (equity loss + crawl delay)
  • Internal linking graph breaks during redesigns
  • Indexation volatility that looks like “an algorithm update” but is structural drift

How I work with teams here

I treat migrations and major changes as high-risk events that need engineering-grade governance: baseline signals, mapping specs, crawl validation, and structured data continuity.

Start with

Next step

If a migration/redesign is planned or visibility has already dropped, a Platform Intelligence Audit can identify the structural drivers and produce a prioritized remediation plan.