How I Work With Teams
I work as a fractional advisor supporting founders, engineering leaders, and growth teams dealing with scale-related technical risk. My focus is platform stability, performance, and search visibility — the infrastructure layer where growth either compounds or breaks.
Engagements are structured around outcomes, not hours.
Engagement Types
Fractional Growth Infrastructure Advisor
Ongoing advisory for teams where platform performance, SEO stability, and backend reliability directly affect revenue. Typically a monthly retainer with regular touchpoints.
Migration & Redesign Risk Oversight
Dedicated advisory for teams preparing for or recovering from platform migrations, redesigns, or major architectural changes. Focused on preserving search equity, performance baselines, and system reliability through the transition.
Architecture & Performance Reviews
Focused assessment of platform architecture, performance bottlenecks, and technical SEO health. Delivered as a fixed-scope engagement with clear findings and prioritized recommendations.
Technical Due Diligence
Platform and infrastructure assessment for growth initiatives, fundraising, or acquisition contexts. Evaluating technical risk, scalability, and operational health.
Typical Engagement Outcomes
- Stabilized Core Web Vitals and performance baselines
- Preserved search visibility during migrations and redesigns
- Identification of hidden infrastructure bottlenecks affecting growth
- Architecture adjustments improving scalability and reliability
- Clear remediation roadmaps aligned with engineering teams
When Teams Typically Reach Out
- Traffic is growing but revenue is not keeping pace
- SEO performance dropped after a migration or redesign
- Platform systems are becoming fragile under increasing load
- Performance regressions are blocking growth initiatives
- Technical debt is accumulating faster than the team can address it
- A major migration or redesign needs senior technical oversight
In many engagements, the technical drivers of these issues were already present well before they became operationally visible.
How Engagements Work
- Initial conversation — You describe the platform, the problem, and the business context. I assess whether I can help.
- Scoping — We define the engagement structure: retainer advisory, fixed-scope review, or oversight role. Clear deliverables, clear boundaries.
- Engagement — I work directly with your team. Short feedback loops, clear tradeoffs, focused on root causes rather than surface metrics.
- Outcomes — Measurable improvement in platform stability, performance, or search visibility. Knowledge transfer so your team can sustain the gains.
Advisory Infrastructure & Analysis Systems
Engagements are supported by proprietary analysis systems used to evaluate platform performance, search visibility, content architecture, and competitive positioning at scale. These systems enable rapid diagnostics across thousands of pages, helping identify technical and strategic growth bottlenecks early.
For teams seeking a focused initial assessment, a Platform Intelligence Audit is available as a defined-scope diagnostic engagement.
Availability
I work with a limited number of teams at a time and prioritize engagements where platform stability and growth are tightly coupled.
If your platform is revenue-critical and growth is exposing infrastructure, performance, or SEO risk — let’s talk.