Platform Performance & Technical SEO
Diagnosing and stabilizing performance, crawlability, and search visibility issues on high-traffic platforms. Ensuring SEO stability during migrations, redesigns, and architectural change.
Ivan Popov
Platform & Growth Infrastructure Advisor
I stabilize and scale revenue-critical web platforms where traffic growth, migrations, or system complexity begin to threaten performance, reliability, or search visibility.
20+ years engineering experience · Platform performance · Technical SEO at scale · Backend architecture
Supporting platforms where performance, reliability, and search visibility directly affect revenue
What I get called in for
Backend & Platform Engineering
Designing backend systems and platform foundations that support growth without fragility. APIs, data pipelines, and infrastructure built for long-term reliability.
High-Performance Systems
Performance-critical components where latency, throughput, and correctness directly impact product or revenue performance.
Applied Automation & Internal Tooling
Automation and applied AI systems designed to reduce operational load and support engineering and growth teams with reliable internal tooling.
When I usually get involved
- → Traffic grows but revenue does not
Growth exposes hidden performance bottlenecks, crawlability issues, or conversion-path friction.
- → SEO performance drops after migrations or redesigns
Redirect chains, lost internal links, structured data breaks, or content hierarchy shifts.
- → Systems become fragile at scale
Infrastructure that worked at early stages begins to degrade under higher load or complexity.
- → Performance regressions block growth
Latency increases, Core Web Vitals degrade, or third-party dependencies slow critical paths.
- → Teams ship fast but accumulate invisible technical debt
Architecture erodes silently until growth or deployments begin creating instability.
In many cases, the underlying signals appear months before teams become aware of them.
Platform Intelligence
Advisory engagements are supported by proprietary analysis systems that surface performance, search visibility, and competitive positioning insights — often revealing early-stage risk signals that standard dashboards do not surface.
Advisory Notes
Technical analysis and advisory insights on platform performance, growth infrastructure, and revenue-critical engineering systems.
Read advisory notes